The answer lies in how users, external to your business, perceive its design.
Did you know that nearly half of all website users judge a business’s credibility based on its design? A study revealed that 46.1% of individuals consider design the most important factor in determining a company’s legitimacy.
So, what does this mean for your business? If users perceive your website to be well-designed, it will help instill trust and confidence in your business. Conversely, a poorly perceived design can erode trust and deter potential customers.
Wondering how you can find out what users think? Short answer, ask them.
In my next post I’ll provide a more detailed answer along with sample questions to ask.
Until then, ask yourself this: Have we undervalued our websites’ design?
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https://www.researchgate.net/publication/234826424_How_do_users_evaluate_the_credibility_of_Web_sites
